SEO Training Course Perth
I taught my first SEO training course in the UK back in April 1996.
Google came along two years later in 1998!
I moved to Perth, WA in 2007
26 Years Search Engine Optimisation Training Experience
Benefit from my 26 years experience of applying real-world SEO
Search Engine Optimization, Training courses in Perth
I have 26 years experience working with SEO and creating business websites for local businesses
My name is David Murray and I run SEO training courses in Perth, Western Australia.
I can show you how to take control of your own business web site and promote it within the Internet search engines such as Google using Search Engine Optimisation techniques that are approved of by Google.
Promoting your site the wrong way can get your website banned from Google.
Even BMW got banned for a while, in Germany of all places!
Max class size of just 3 people
Get Special attention from a real SEO Specialist
SEO Course in Perth, WA
I deliver SEO Training courses, here in Perth, Western Australia. You do not need any technical or previous search engine optimization skills to benefit from this Search Engine Optimisation course. I start from the beginning and incorporate the knowledge I have acquired during the last 26 years.
I started applying SEO to websites in 1996 and in fact delivered my first Search Engine Optimisation training seminar, two years before Google was even founded. Believe it or not, there were search engines before Google!
If you have your own website, then you will see how to optimize your website content to gain maximum visibility within the Google search engine results. While this training course focuses mainly on websites designed using WordPress, you will still gain valuable knowledge, that you can apply to your website, even if it’s not based on WordPress. Most of the concepts when applying SEO are actually very simple.
There are also many technical aspects involved, but the good news is that if you’re using WordPress, then applying these more technical features is often a simple matter of installing a WordPress plugin and configuring the plugin. As an example, Google recommends that you use something called GZIP and you might wonder what this is about. GZIP as I will explain is all about increasing the loading speed of your website which is an important SEO factor within Google. Within WordPress there are numerous plugins that will allow you to activate and configure GZIP.
This Search Engine Optimization training course will help you to start thinking like a search engine. Imagine you were a search engine, then what would you reward and what would you penalise. Once you start thinking like this, you’re halfway there.
SEO Training Course Content
- What is SEO?
- Examples of Successful SEO
- SEO Concepts
- Evaluating Keyword Phrases
- Google Webmaster Guidelines
- Quality Content & Freshness
- SEO Copywriting
- Keywords and Bold Text
- List Formatting & SEO
- Keywords and Anchor Text
- Pictures and SEO
- The HTML Title
- The HTML Description
- Meta Keyword Tags (Obsolete)
- Name Everything Using Keywords
- Keywords and Domain Names
- The Power of Documents
- Website Loading Speed
- Server Uptime
- Google Search Console
- User Generated Spam (Comments)
- Google Penalties & Manual Actions
- Reporting Spammers to Google
- Broken Links & 404 Errors
- Bad Neighbourhoods & Links
- Follow and Nofollow Links
- Attracting Links
- Your Website’s Internal Linking
- Doorway Pages – Bad Idea!
- Google Disavow Tool
- Outgoing Linking & SEO
- HTML Site Map
- XML Site Map
- Specifying a Website Language
- Website Encryption – HTTPS
- Schema Mark-Up
- Folder Structure on Your Web Server
- Deleting Web Pages
- Mobile Search
- Monitoring Your SEO Campaign
- Web Hosting Issues
- And a lot more – bring your list of SEO questions!
OLD SEO JOKE
Question: Where is the best place to hide a dead body
Answer: Page two of Google because nobody looks there …