Search Engine Optimization Training Company Perth

SEO & WordPress Training Seminars in Perth

Learn how to perform your own website Search Engine Optimization and how to create a website using WordPress. SEO Courses

Search Engine Optimization Training Company Perth

SEO & WordPress Training Tutorials

I offer one-to-one consultancy. Please contact me for details.
info@cheltenhamgroup.com.au or phone me on 0487 815 493

Search Engine Optimization Training Company Perth

WordPress Website Design

I can design a website for your new business, or redesign an existing website to bring it up to date and to make it Google friendly

Digital Marketing – Experience Counts – SEO Workshops Perth

Expert advice here in Perth, WA

Over 1.3 million people have watched my free training videos and over 70,000 people have taken my premium online training courses, in over 162 countries.

Dangers of bad SEO

Promoting your site the wrong way can get your website banned from Google. If you are dissatisfied with your current SEO company then learn how to do it yourself. No technical or programming skills are required, and over the last few years I have taught hundreds of local businesses in Perth how to promote their own web-site.

24 Years SEO Experience

Benefit from my 24 years experience of applying real-world SEO

Search Engine Optimization, WordPress & YouTube Seminars in Perth   I have 22 years experience working with SEO and creating business web-sites for local businesses   My name is David Murray and I run SEO Seminars and courses in Perth, Western Australia.  I can show you how to take control of your own business web site and promote it within the Internet search engines such as Google using Search Engine Optimisation techniques that are approved of by Google. Promoting your site the wrong way can get your website banned from Google.  Even BMW got banned for a while, in Germany of all places!

Search Engine Optinmization Services include:

  • SEO consultant Perth
  • Local SEO Perth – Google My Business
  • Digital marketing Perth
  • Web design Perth
  • Online marketing Perth
  • SEO Services Perth

SEO Tutotial for Beginners

SEO Tutorial
How well optimized is you website?

Over 200 factors go into the SEO mix.  Some have a large effect while others have a small effect, but all these items add up.  Important features are loading speed, mobile optimization and customized titles and headers on each page.

Click here to see some of the things I can include on your new, updated website.

Does your current website have all these features? 

If not call me and I can completely revamp your old web site

  • Make it load fast
  • Look fantastic on a mobile and a Desktop computer
  • Optimize it using the latest Search Engine Optimization techniques

Competitor Research

We will check out your major internet competitors and see that they do well and try to ensure that you have a better web present than your competitors.

 

Keyword Research

We will investigate the best keywords and phrases that you should use to promote your business with the search engines.

 

Customised Menus

We will implement a customised drop-down menu across the top of your website so that your visitors can easily access your pages such as the ‘homepage’, ‘about us’ page, ‘contact u’s page as well is your pages describing your products or services.

 

Home Page Image Slider

If you want, we can implement a slider at the top of your home page. The slider will display several images in succession describing what your company does as well as other relevant details.

 

Mobile Responsive

These days over 50% of Internet users use a mobile device such as a phone or tablet rather than the traditional laptop or desktop computer. It is vital that your website is what is called Mobile responsive. This means that the content will display correctly on a mobile phone as well is on the desktop or laptop. This is also an important Google SEO factor. All our websites are Mobile responsive.

 

Google Interactive Map

We can embed a Google map directly into your contact’s page. This is an interactive map and allows visitors to zoom in or zoom out to see exactly where your premises are located.

 

Contact Form

A contact form on your website allows your visitors to quickly enter their details and when they click on the submit button these details will automatically be emailed to you. This is a great way of interacting with your potential customers and allows customers to contact you even when you are not available, 24 hours a day, seven days a week.

 

Weekly Hosting Backup

It is vital that your website is regularly backed up. All our websites are set up to automatically make a backup once a week. In addition, for different versions of the backup are stored. This means that the first time the backup runs you have one backup copy. The second week the backup runs and you have two backup copies. The third week when the backup runs you will have three backup copies. Then on the fourth week once the backup is completed you will have four copies of your website safely backed up. When the backup automatically runs in the thrift week the first copy of the backup will be overwritten. This means that you are protected by having four generations of backups for your entire website.

 

Content rewriting

Where necessary I can help rewrite your content so that it is more friendly to the search engines, such as Google. Copywriting is an important element when it comes to promoting your website within the search engines.

 

CMS – Self Edit

CMS is short for contact management system. This sounds complicated but all it means is that once I have created the website for you and you are happy with the design I can hand over the maintenance and updating of the website to you. This means that you can make any changes you want such as adding or editing text and uploading pictures. If you wish you can create new pages or delete existing pages. This puts you in control. It also means that every time you want to make a change to your website you do not have to pay me to do it, you can do it yourself for free.  Our pricing structure includes free access to my acclaimed online training resources so you can easily learn how to do this for yourself.

 

Comments disabled

All our websites are based on a platform called WordPress. By default, WordPress allows visitors to leave comments on your website which sounds like a great idea. However in reality there are lots of automated software that will look for places on the Internet where they can leave comments which usually invite you to buy a product you don’t really want and Google are on record as saying that if your website contains a lot of spam comments then your position within the search engine results may be penalised. For this reason, we disable the posting of comments on all our websites.

 

Perth time zone coded

I will code your website for your local city. So, if you live in Perth the website will be coded to tell Google that you are in or near Perth. This means that Google knows where you are, and this will help with your local search engine optimisation.

 

Australia language coded

I will code your website for your local language. So, if you are within Australia, I will code the language for English Australian which will help with your SEO within Australia.

 

Permalink customisation

This sounds complicated but it basically means that the filenames of your webpages will be optimised to reflect the content of those pages. Again, this is an important SEO factor and is included within the price.

 

Automatic website updates

Your website will be customised so that all the necessary elements such as WordPress, themes and plug-ins will be automatically updated for you.

 

Premium WordPress Theme

WordPress is supplied with several free themes. A premium theme is an advanced theme that you must pay for. If you choose one of our plans that includes a premium WordPress theme, then this will be installed and customised for you within the price.

 

Number of web pages

Within a website you normally have a homepage as well as several other pages. Other pages will include things like and about us page, a contact page as well as other pages relating specifically to your products or services.

 

Stock Images

I can supply stock images for use within your website. These images are from a professional photo library and are not simply images stolen using Google. Each image can be resized as required for your website.

 

Website Search Option

A search box may be displayed at the bottom of your website pages, will allow your visitors to type in a word or phrase and search all the pages within your website. This is especially useful for larger websites.

 

Search Engine Submission

Once your website has been completed, we can submit the website address to Google so that they can index it and you will show up within the Google search engine results.

 

Cache setup

All buy websites include the installation of what is called a cache. You do not need to know exactly how this works, but the point is this will speed up the loading of your webpages when viewers look at your website. The loading speed of your website is an increasingly important SEO factor.

 

Blog Integration

I will create a blog within your website. You might think this sounds very old-fashioned, but the trick is you do not call it a blog you call it something like news. Blogs work in different ways from websites. Your website should contain normal pages for things like your homepage and contact page where is your blog or contain pages that are more spontaneous, more of the moment, such as maybe special offers or tips and tricks or maybe deal of the month. I will of course give you advice on how to use this and the blog will be accessed via the customised drop-down menus that I will set up for you.

 

Blog Category Customization

I will set up customise categories for your blog posts which will help optimise your blog in terms of search engine optimisation.  For instance, let us say you have two areas within your company one for rentals and one for sales, then I can set up to categories one for sales and one for rentals. Once this is done all your blog posts relating to sales will go within the sales category and all blog posts relating to rentals will go within the rentals category. Again, this can help with promoting your website.

 

Includes 3 blog posts

I will create 3 SEO optimized blog posts, which will help with your search engine optimization.

 

Social Media Integration

If you already have social media such as YouTube, Twitter, and Facebook then we can include buttons within your website that will link directly to your social media. If you select a plan where we create social media sites for you then of course we will link to the social media sites from within your website.

 

Photo Gallery

A photo Gallery is a nice way of displaying information to your customers. I will set up the gallery, if required, so that when people click on a picture it opens with a larger display and allows you to easily few other pictures.

 

Call now button

A call now button is a button that is displayed at the bottom right hand corner when your website is viewed on a mobile phone. If visitors scroll up and down the page, then this call now button remains displayed at the bottom right hand corner so that it is always visible. This means that if people want to phone you are suddenly having to search for the website, they just simply click on the conveniently located call now button and this will ring your office number.

 

HTML site map

And HTML site map is important for your website SEO. The HTML site map is simply a page that displays links to all your other important webpages. This helps Google to index your website within its search engine and makes it easier for visitors to find a particular page within your website. I will set up this HTML site map so that it is dynamic. What this means is that if you add new pages or delete existing pages the site map page will automatically be updated, so that only valid pages are listed.

 

Social media share buttons

Social media share buttons allow your visitors to easily share information from your website to the various social media sites such as Twitter and Facebook. This is a great way of extending the reach of your website.

 

Image Alt Tags

If you upload an image to your website Google does not necessarily know what this image is about. For each image that is uploaded I will customise what is called an alt tag. This tag is not visible to humans normally but can be read by Google and can significantly help with your website SEO.

 

Title optimisation

The HTML title of each web page will be optimised to help your site get found within the Google search engine results. This title is not normally seen by humans, it is not displayed on the web page, but rather it is encoded behind-the-scenes and is primarily for Google’s benefit. A good title can have an enormous effect on your website’s search engine optimisation.

 

Description optimisation

This is like the HTML title but rather than a short title it allows a longer description to be displayed within the search engine results. Every time you do a search within Google, you will see normally 10 websites displayed and each website there is a title, web address and description. A good description can have an enormous effect on your click through rate.

 

Anchor Text optimization

The phrase anchor text simply relates to the text within a text link. What this means is that so you have a paragraph on your website that says something like ‘click here for more information’ then we will optimise the text within the link, using standards recommended by Google. Again, this can have a large positive effect on your website search engine optimisation.

 

Inter-page linking

Google recommends that you have links between your important website pages and that these links are what are called text-based links. We will implement inter-page linking using Google recommended best practices.

 

Image file size optimization

Google recommends that you optimise your image file sizes to be as small as possible. This will have the effect of increasing the loading speed of your website pages, and website loading speed is an important SEO factor.

 

Folder optimization

Google recommends that you use a hierarchical structure when designing a website. This means that let us say your website was about a pet shop, then you could create a folder called Cats, another folder called dogs and another folder called fish. Once the folders have been created, all your webpages that relate to Cats would go into the ‘Cats’ folder, all the pages relating to dogs would go into the ‘Dogs’ folder and so on. Again, this is an important SEO factor. Customisation of your folders is included within some of our pricing plans.

 

File name Optimization

The file name of every web page, the name of every image and the name of any downloadable document will be optimised to reflect the contents of the page image or document. This is something that Google recommends and again will help with your search engine optimisation.

 

Heading Optimization

The first paragraph on every page within your website needs to be coded as what is called a ‘heading 1’.  In addition, the text within this heading should relate to the content contained within the page. You can also create additional headings such as a heading two and heading three.  This is a basic SEO technique that most website designers either do not seem to know about or cannot be bothered to implement. It is however of fundamental importance when it comes to optimising your site for the results within the search engines.

 

Advanced SEO for keywords

If you supply me with a short list of important keywords phrases, I will do my best to incorporate these within the website, not just simply within the text but also within other SEO important areas of your website. This means that your website will have a much better chance of showing up within the search engine results in response for a Pacific search relating to your products or services. However, it is important to realise that neither I nor anybody else can guarantee that your search engine will be displayed within the first page of the Google results. Think about it, only 10 pages can be displayed on the first page of Google, so if 20 different SEO companies gave that guarantee that at least 10 of them are lying. In fact, Google tells you that if a search engine marketing company guarantees a first page listing within Google then you should think very carefully about using them.

 

Google Analytics

Google offer a free service called Google analytics which once installed will monitor your website and you can access the information to see who is using your website and how interact with your website. For instance, you can see the geographical locations of your website visitors and other relevant information such as the phrase they use to find your website within the search engine results.

 

Google Search Console

this is another free service offered by Google and is aimed to be of use to people who have their own websites and wish to optimise the website’s so that they show up as well as possible within the Google search engine results.

 

XML sitemap

An XML site map is different from an HTML site map. The XML site map is not visible to humans it is simply a file, satiated with your website that Google can read and gain information about your website. Google strongly recommends that your website should have an XML site map and if you have one it can help with your search engine optimisation.

 

Animated buttons

An animated button is purely a button that when clicked will link to another part of your website, but is animated to the extent that when you move the mouse over it, it will change colour making the buttons appearance more interesting.

 

Testimonials widget

If you can supply the name, testimonial and photograph of up to half a dozen satisfy customers we will format these into an attractive testimonial section within your website.

 

Page Builder integration

We will install an advanced page builder program allowing you additional control over the layout and formatting of your website. By using this page builder program, you will be able to have a website that looks great and works well with Google.

 

Customised footer

A customised footer which is displayed on every page within your website can contain additional features such as your phone number or other contact details, your logo or indeed anything that you want.

 

Downloadable documents

You can have downloadable documents embedded within your webpages. This means that visitors can download important information via a document such as a word document or PDF document, and this can include brochures, features summary, order forms or any other relevant documentation.

 

Privacy Policy

A privacy policy is simply a page that can be viewed within your website and displays details of your privacy policies. Having a privacy policy makes your website look more professional.

 

Image Carousel

Animated picture slider

 

Favicon

The word Favicon is short for favourites icon. This does not affect the Search Engine Optimization of your website; it is more to do with branding of your website. This icon is often displayed in the title bar of your website when viewed by visitors. Additionally, if your visitors bookmark your website then when they view their bookmarks this icon will be displayed next to your entry within the bookmark.

 

Image file name optimization

The file name for each image that we uploaded to your website will be customised to reflect your important keywords. This is an important factor relating to how well your website shows up within the search engine results.

 

Image pixel size optimization

Each image that is uploaded to your website will be pre-sized, prior to uploading so that the image displays with the correct height and width within your website pages. This can influence the loading speed of your website

 

Doctype specified

This is something that Google recommends and is coded in the background of your website. It is for Google’s benefit your website visitors will not be aware of it.

 

Canonical tag definition

This is something that Google recommends and is coded in the background for you. You do not need to really understand what it is to do with nearly that Google recommends it therefore it is a good idea to implement it.

 

Google analytics plugin

This plug-in will allow you to access your Google analytics from within your website rather than having to visit the Google analytics website. It makes accessing your Google analytics statistics much easier for you.

 

Popup Message

A pop-up message can be displayed after a predetermined interval and can be used as a call for action or to direct your visitors to a particular part of your website.

 

Image meta data

This relates to additional information embedded within your pictures that humans will not see but is information that can be read and used by Google to help you understand what your pictures are about, and may help with your optimisation within the search engines.

 

Document Optimization

Each document that is uploaded to your website can be optimised in the same way that each page on your website can be optimised with regards to search engine optimisation. This is something that many web designers are unaware of or ignore that can be of immense importance in helping to promote your company within the search engine results.

 

Document meta data

This allows hidden information to be embedded within your documents that will not necessarily be seen by humans but can be read by Google. Again, it helps to promote your website within the search engine results.

 

Outbound NOFOLLOW links

Many websites contain links which when clicked on will take the viewer to a different website. For optimisation reasons it is often important to put a hidden code behind these links that marks link as a nofollow link.  This is covered in detail within my online Search Engine Optimization training course but the now all you need to know is that it has relevance to search engine optimisation and is included on all outgoing links from your website.

 

SEO Yoast plugin setup

This is extra software that will allow you to easily implement search engine optimisation within your website and is widely regarded as the best software available. This will be installed and customised to your website.

 

Google My business setup

If your company is particularly interested in local business, then having a ‘Google my business’ item created for you will help enormously in promoting your goods or services to your local market.

 

Google My Business Optimization

Once set up, I will optimise the ‘Google my business’ feature so that your business really stands out locally.

 

YouTube setup

If required I can setup a YouTube channel for you and this can be customised about your needs.

 

YouTube Optimization

Once set up I will optimise your YouTube channel using a range of techniques that will help promote both the channel and the videos within your YouTube channel. There is very little point in having a YouTube channel if nobody can find your videos.

 

Embedding YouTube videos

If you have videos uploaded to YouTube channel, I can embed these within selected pages within your website. I will also customise the embedding for maximum effect.

 

404 redirects

As recommended by Google I can implement software that will recognise any broken links within your website and instead of displaying what is called a 404 error page, will automatically redirect your visitors to a page of your choice, such as your home page. Broken links, without automatic 404 redirects can adversely affect your positioning within the search engines.

 

GZIP setup

You do not need to understand exactly what this is but the effect of this will be to speed up the loading of your website pages. Google recommends that you use GZIP to increase website loading speeds.

 

Local website time display

This is a nice little feature where the current time locally can be displayed within your contact page. If for instance you are located within Western Australia then this allows people on the other side of the country to see that even though it might be 9 o’clock their time it is actually only 7 o’clock within Western Australia.

Other DIGITAL MARKETING Services in Perth

SEO Seminars in Perth, WA

I deliver regular SEO courses, here in Perth, Western Australia.  You do not need any technical or previous search engine optimization skills to benefit from these courses.  I start from the beginning and incorporate the knowledge I have acquired during the last 22 years.

I started applying SEO to websites in 1996 and in fact delivered my first Search Engine Optimisation training seminar, two years before Google was even founded.  Believe it or not, there were search engines before Google!

If you have your own website, then you will see how to optimize your website content to gain maximum visibility within the Google search engine results. While this course focuses mainly on websites designed using WordPress, you will still gain valuable knowledge, that you can apply to your website, even if it’s not based on WordPress. You can view a complete course outline, which as you can see is very extensive, however it is not as complicated as it might first seem.  Most of the concepts when applying SEO are actually very simple.

There are also many technical aspects involved, but the good news is that if you’re using WordPress, then applying these more technical features is often a simple matter of installing a WordPress plugin and configuring the plugin. As an example, Google recommends that you use something called GZIP and you might wonder what this is about. GZIP as I will explain is all about increasing the loading speed of your website which is an important SEO factor within Google. Within WordPress there are numerous plugins that will allow you to activate and configure GZIP.

This seminar will help you to start thinking like a search engine. Imagine you were a search engine, then what would you reward and what would you penalise. Once you start thinking like this, you’re halfway there.

This seminar covers everything you will need to know.  FREE SEO Audit

WordPress Seminars in Perth, WA

I deliver regular SEO training seminars, here in

As you probably know WordPress is a software program that allows you to create beautiful looking websites, in next to no time. However, these days as well as looking beautiful, a website must be optimised to work on a mobile, tablet and desktop. It also must be optimized to load as fast as possible and these are the sort of subject topics that are included within this WordPress seminar.

Checkout the complete course outline to see exactly what is included.  By the end of the day you should be able to create a basic WordPress website for your business.

In addition to this basic WordPress course, I also offer consultancy on how to maximise the benefits of using a premium WordPress theme called DIVI.  When first installed out of the box, WordPress can look a bit clunky, and you need to combine WordPress with a good premium theme to get the best outcomes in terms of appearance, SEO and loading speeds.

I have been using WordPress since it was first released. In my opinion the best premium WordPress theme, by far is DIVI.  The website you’re looking at now was created using DIVI.

WordPress Consultancy in Perth

Rather than attend one of my regular training courses, I can offer you one-to-one WordPress consultancy, that will allow you to concentrate on either creating or improving your own WordPress website.

Many clients who do not have a website, or maybe have an old website, that needs updating, have benefited from 2 days consultancy, during which we can create a brand-new website from scratch or vastly improve an existing website.

Some clients have opted for 2 days’ worth of consultancy to convert an existing website to a WordPress website and then also apply a raft of SEO techniques to help get the website found within the Google search results.

DIVI Consultancy in Perth

If you have a WordPress website, you should seriously consider using a premium WordPress theme called DIVI.

This theme will allow you to create beautiful looking websites with minimal effort.

DIVI is also very good at allowing you to optimize your website for mobile phones, tablets and laptops.

YouTube Consultancy in Perth, WA

Every small business should consider setting up their own YouTube channel. Most small businesses don’t do this because they think it is either too hard, too time consuming or too expensive. Wrong!

The reality is at these days producing your own videos is actually very easy. You do not need to employ an expensive film production company. You may wish to invest in expensive equipment including professional video cameras, microphones and lighting, however why not start off producing simple videos using your mobile phone?

One client of mine uses videos as a very effective way of enhancing their testimonials page.

Website Design in Perth, WA

I deliver regular SEO training seminars, here in

I can help you design a new website from scratch, or redesign an existing website to bring it up to date using all the latest techniques.  Your website will also have search engine optimization built into it from the ground up. These days a website must load fast, look good on all devices and be optimised for the best results within the search engines.

Because WordPress is a CMS (Content Management System) you will be able to update and maintain your website once the initial website design is completed.

Website Redesign in Perth, WA

Is your website looking a bit dated?  How well does it display on a mobile phone? Is the website very slow to load? These are the sort of issues that can be addressed by a total redesign of your website using WordPress and DIVI.

Converting to WordPress | Perth, Western Australia

I have lost count of the number of clients who have approached me for advice about their website and after weighing up the pros and cons have decided to convert their existing website to one based on WordPress.

Unfortunately there is no magic software that will, for instance, convert a website based on say, WIX to WordPress, so the conversion will have to be done manually which is time consuming, but once this is done you will be able to take advantage of the enormous flexibility offered by having your website built using WordPress

NEW Website Design for Lawyers in Perth

Date 30th November 2020

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